Visual Storytelling for Hospitality

This project involved the complete branding and menu design for Bistro Moderne, a French-inspired contemporary restaurant. The visual identity draws inspiration from French culinary culture and the modern bistro atmosphere. The logo design features a stylized grape symbol—referencing both French wine culture and refined dining—paired with elegant, luxury typography to convey sophistication and authenticity. The project deliverables included a main food menu and a wine list, both designed with careful attention to layout, hierarchy, and readability. A refined color palette and type system were developed to reflect the brand’s upscale yet approachable personality. This project showcases my ability to create cohesive, meaningful brand experiences through thoughtful and strategic design.