Branding Design

I developed a complete branding package for a modern fast food restaurant specializing in chicken-based dishes. The brand identity was tailored to their core menu offering, which influenced the logo concept and supporting visual elements. I chose a bold red color as the primary brand color to evoke appetite, energy, and excitement, all qualities that align with fast food and especially complement the appeal of crispy, flavorful chicken. Dynamic typography and playful graphics further reinforce the brand’s lively and inviting personality, ensuring consistency across all customer touchpoints.